When planning an event there are so many moving cogs it can be difficult to navigate and prioritize what’s most important. There are 5 major steps to planning and executing a fun and engaging corporate event.
1) Determine a goal for your event
Are you trying to impress current customers? Win over new accounts? Or even simply trying to have some fun with your current employees. All are good reasons to plan a big event but they also alter the way you plan the event.
Consider the fact that customer-facing events will consist mostly of showrooms and presenters. You want to limit the amount of time your customers are waiting so having things like consistent transportation and small easy to run activities will help you.
While having an employee facing event you want to encourage down time to foster bonding. Having downtime to network and establish relationships is important and waiting for an activity that might encourage more conversation is practical in this sense.
2) Consider having a fun theme
Having a theme at a corporate event can encourage event attendees to remember the event for longer periods of time. Plus having a theme is a good conversation starter. Make sure that your theme is appropriate for the audience and is followed in all aspects of the event.
For example, if you’re having a 007 themed event, having a British sports car to ride in might be the boost you need to really encourage your guests to get involved. Involved guests spend more money and remember the event more fondly.
The outside of your event is about just as important as the inside. The trick to hosting any event that will gain social media hype is ensuring that the people who didn’t go wish they had. Having event themes on the exterior will encourage guests to suspend their night and have a good time.
Having things like nice cars parked out front of your event to transport your attendees or a valet service will go a long way to ensure your guests feel distinguished.
4) Be practical
What you absolutely don’t want to do is have a plan to rent a car for every attendee or have a crazy gift planned out you can’t afford. Making sure that every aspect of your event isn’t at capacity or doesn’t have any pricing risk involved is important.
Being practical with your budget, in the beginning, will help you prepare for any unseen expenses in the future.
5) The Post Event Blues
When your event goes as smashingly as you’ve planned it’s important to follow up with your attendees. Make sure that any questions they had were answered at the event and thank them for taking time to go.
Doing so will help remind the guests that they are valued for the future and remind them of how much fun they had with your team as well. This will also be a good time to restate all the announcements you had at the event so that those who forgot to take notes can remember and have a recap for themselves