YSL Beauty

Vinty provides cars, ushers and coordination for a fabulous photo-shoot in Downtown Los Angeles


Last week, Vinty assisted the Black Lemon event agency in organizing a multi-location photo-shoot for famed French luxury fashion house, Yves Saint Laurent. Black Lemon contacted us with their idea and asked if we could help. They needed cars and drivers that looked the part. We were able to do more - we coordinated with each venue to ensure parking and setting for the shoot, and identified the best routes to each location and helped to ensure that the event ran smoothly. All in all, it was a lot of fun but also hard work to make sure everything goes according to plan!

We knew starting this business that we would raise interest from brands and companies wanting to promote their product with classic cars, so it was an exciting achievement to work on this project.

We gathered our crew of drivers and cars in Marina Del Rey at 7:30 AM and convoyed to Downtown LA (aka DTLA). The plan was to pick up our guests - photographers and team from Yves Saint Laurent, along with their models - social influencers who had flown in from all around the world - from the Ace Hotel at 8:30 AM, after which we were going to several locations in DTLA for the shoot.

Our drivers were fired up. Riding in these classics is always very exciting, and ten of them cruising the streets together makes for quite a scene! From the thrill of the V8 engines of the Impala and the Mustangs to the feeling of cruising in the Cadillac Eldorado and DeVille.


After picking them up, we split into two groups - one group was driven to the Art Share L.A gallery.

In the meantime, the other group of guests proceeded to the Order DTLA Tattoo Parlour, where they got tattooed and hung out in the artists' studio.

Lunch was held at The Row, and we then switched the groups in the afternoon. The activities finished around 4:30 PM.

With the rain starting early in LA, the driver of the one car missing wipers had to improvise a bit but hey, this what happens with 50+ years old vehicles in "sunny" California!

Overall, the day felt like a dream. Our guests were thrilled to be able to take great pictures and experience Downtown LA in legendary vintage cars. People passing by approached us to share their own stories about the cars. Being able to bring wonderful memories to each and everyone that encountered our classic autos was the cherry on the cake.

We look forward to helping with other corporate events soon, don't hesitate to contact us if you need to rent classic cars!