Case Studies: Brandweek

Brandweek in Palm Springs

A few weeks ago, Adweek (a leading publication for the brand marketing industry) was hosting its flagship conference - Brandweek - in Palm Springs. The conference gathered over 300 marketing professionals for 3 days and Vinty had the pleasure to be part of it.


Here’s how we did it!


The brief:

Adweek: During the conference, we will be hosting a side event at the Frank Sinatra Estate for some of our most important guests attending Brandweek. We need to make a strong impression from the moment they step out of the conference hall.

We do not want to provide bland transportation in black cars...can Vinty provide something unique and special?

Vinty: I think we might be able to put something exciting together for you!

The task:

Vinty was tasked with providing transportation to 30 guests from the JW Marriott Palm Desert to the Frank Sinatra Estate and back.

In order to provide that service, the Vinty Team contacted its owners in Palm Springs to find 11 stunning cars and drivers. We are proud to say that we brought quite a lineup: 1958 Ford Thunderbird, 1972 Imperial LeBaron, 1970 Cadillac Deville, 1969 Rolls Royce Silver Shadow, and many others.

Two Vinty staff members were present onsite to ensure smooth coordination between our team, the client and the guests.

The results:

Thanks to our amazing team of owners, the event was a huge success. All cars arrived on time and were lined up early in front of the Marriott which made quite an impression...

As the guests rolled out of the hotel, the Vinty staff released vehicles to pick them up..the grin on our guests’ faces when they discovered their ride was all the validation we needed!

The return trip from the Frank Sinatra Estate was just as smooth and the client could not have been happier.

We are once again extremely proud of our great owners and staff who delivered the premium service that is now a trademark of Vinty. 1972 Imperial LeBaron


Thank you to our wonderful owners for their awesome work on this project!

Interested in partnering with Vinty for your next event? Contact us.

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